Our Work > Empowering Coalitions to Strengthen Immunization Efforts

Empowering Coalitions Immunization Efforts

Association of Immunization Managers (AIM)

Why This Project Mattered

Coalitions are key to improving vaccine access and confidence. AIM created this toolkit to give them practical, easy-to-use resources to support outreach, build partnerships, and strengthen immunization efforts in their communities.

Person sitting at laptop reading Survey results for the AIM project

Approach and Delivery

We built a flexible identity system designed to be clear, consistent, and accessible. Through user-friendly layouts, plain language, and strong visuals, the toolkit makes it easier for coalitions to connect with local audiences and take action.

Localized Visuals

Each resource features imagery and details tailored to specific states, helping coalitions reflect their communities and make messages feel more relevant and relatable.

Sample page from the toolkit displaying customized visuals tailored to a specific state's immunization campaign.

A page from the data report, illustrating clear, visual insights derived from research findings.

Data-Driven Insights for Stronger Immunization Programs

These reports turn research into clear, visual insights. With simplified layouts and strategic highlights, they help coalitions quickly apply data to strengthen outreach and improve outcomes.

A Roadmap for Coalition Success

This guide outlines key actions for coalitions to build trust, increase engagement, and promote vaccines. It’s designed for ease of use, with step-by-step guidance and accessible formatting.

Cover and internal page of the Coalition Success Guide, highlighting key strategies for building trust and promoting vaccines within communities.

One-pagers featuring clear, concise immunization strategies and key messages for coalition members.

Clear, Actionable Guidance for Immunization Coalitions

These short tools break down strategies into simple, digestible steps. With visual clarity and plain language, they help coalitions improve messaging and support vaccine confidence.

Reflections

Strong design can make public health tools easier to use—and more effective. This project helped AIM empower coalitions with resources that are clear, inclusive, and ready for real-world impact.