H.B.C.U. Executive Leadership Institute
As ELI expanded its programming, its existing materials no longer reflected the caliber of its leadership training or the professionalism of its mission. With multiple programs and audiences to serve, the Institute needed a visual refresh that could better engage HBCU leaders while honoring its established brand.
We refreshed ELI’s collateral by redesigning key materials—including program booklets, recruitment flyers, and event agendas—for clarity, structure, and visual impact. Working within their existing brand, we modernized layouts, improved readability, and introduced stronger hierarchy to help fellows and stakeholders quickly engage with the content.
Dense text, small font size, and minimal structure.
Clear hierarchy, larger text, structured layout.
Low contrast, no hierarchy, hard to scan.
Improved contrast and readability.
Scattered elements, weak readability.
Organized design for better navigation.
From font selection to page structure, every choice prioritizes clarity and ease of use. The materials support leaders of all experience levels, making them accessible to those with varying levels of digital familiarity. The result is a system that empowers HBCU leaders to engage confidently with their program resources.
HBCU ELI’s new website is independent of university restrictions, allowing for greater control and adaptability. Designed with straightforward navigation and streamlined content, it ensures fellows and partners can find what they need without barriers.
This project shows how thoughtful updates—without starting from scratch—can breathe new life into a growing brand. By refining structure, accessibility, and visual cohesion, we helped ELI present its programs with the polish and clarity today’s HBCU leaders deserve.
