Social Campaigns to Protect Infant Health
National Center for Immunization and Respiratory Diseases
Why This Project Mattered
RSV is a serious respiratory virus for babies—especially in the first months of life. Parents and caregivers need clear, calm guidance they can act on quickly. This project turned complex public-health guidance into simple, trustworthy messages that help families understand risk, prevent spread, and talk with providers about protection.
Approach and Delivery
We built three coordinated social campaigns. Risk, Prevention, and Immunization, so messages unfold in a logical, behavior-change sequence.
Each campaign was supported by a carefully curated, inclusive image library that reflected the diversity of parents and caregivers across the country. Featuring real, everyday moments of care helped ensure that every family could see themselves represented in the visuals.
Understanding RSV Risk
These graphics establish why RSV matters for infants and set the tone for the series. Headlines focus on what parents need to know (“RSV can cause severe illness in babies”) with companion text that encourages a conversation with a healthcare provider.
Everyday Prevention
These graphics move from awareness to action using an infographic-based approach that simplifies medical guidance into clear, visual takeaways. Each post highlights protective habits like handwashing, cleaning high-touch surfaces, and limiting contact when sick, in a friendly, non-alarmist voice.
Step-by-step layouts, icons, and plain-language phrasing make the content easy for parents to scan, understand, and share.
Father-Focused Series
To broaden representation, we created posts that speak directly to dads as decision-makers and caregivers. The tone is practical and supportive, pairing clear tips with images that show fathers actively caring for their babies.
Print Extensions: Postcards
For community events and clinic take-aways, we adapted the social content into small, high-legibility postcards. Each card reinforces one key message with a single next step (e.g., “Ask your provider about RSV protection for your baby”).
Print Extensions: Posters
Clinic posters scale the same message hierarchy for waiting rooms and outreach tables. Large headlines, strong contrast, and QR codes help families learn more or save info for later.
Reflections
This series shows how consistent, human-centered design can move families from awareness to prevention to action. By pairing clear language with inclusive visuals, the campaigns help parents—and all caregivers—feel informed, supported, and ready to protect infant health.
